WHITE PAPER:

Los Angeles based label Sinclair Denim is serious about great-fitting, fashion-forward jeans. Boasting two, separate lines under the same label – ‘essentials’, for basic, familiar styles, and architectural, for more experimental pieces – the minds at sinclair are masters at innovating and rethinking jeans. Each piece boasts expert crafting and construction and exciting treatments and finishes are often years in the making. Sinclair is a hand-crafted denim collection using old-school tailoring techniques. All silhouettes are original constructions realized after hours of dedicated work with an end goal of nothing less than absolute excellence.

With the understanding of the dedication and painstaking work the Sinclair team put into their product we knew the task before us to give them a voice and identity that truly communicated who and what they are was vital. Our goal from the begining was to create a logo that was like their garments possessed endurance and was lasting. At the same time creating an identity system including multiple secondary marks to define the unique subsets of who they are, the depth of the brand, and voice of the muli-faceted collection. The result and process was remarkable.

Sinclair has been featured in top fashion publications including instyle, vogue, new york times,la times, people, us weekly and wwd, and seen on celebs such as blake lively, eva longoria, fergie, jennifer garner, jessica alba, and reese witherspoon.