Red Bull - Mind The Gap

Red Bull - Mind The Gap

Red Bull

Advertising / Campaign / Creative Direction

The Brief

Red Bull Mind the Gap is a flat gap competition, free to participants and open to both amateur and pro skaters. We developed a suite of environmental and digital marketing pieces to support Red Bull Mind the Gap events, capturing the raw energy of the street skating scene. Inspired by the scuffed textures of a tail-slid deck, the grit of concrete, and the expressive brushstrokes of DIY zines.

Credits

CLIENT: RED BULL
CREATIVE DIRECTION: RANDALL JENKINS