Red Bull - Mind The Gap

ADVERTISING / CREATIVE DIRECTION / MARKETING
WHITE PAPER:

Red Bull Mind the Gap is a flat gap competition, free to participants, and open to amateurs and pro skaters. It runs in a very simple jam format with three judges choosing the best tricks over the gap by the best skater of the day.

We developed environmental and digital marketing pieces to support Red Bull Mind the Gap events. Inspired by the textures of tail sliding that favorite deck and the brushstrokes of a DIY culture, these bold pieces showcased former contestants and events in various cities.

SOLUTION:

CLIENT: RED BULL

CREATIVE DIRECTION: RANDALL JENKINS