#ThrivePastFive is an industry initiative spearheaded by Realtor.com to increase the success rate and longevity of new agents:
Far too many new real estate agents don’t make it past year five. Last year, Realtor.com® surveyed more than 2,000 agents and discovered lead generation and conversion, marketing and advertising, and adequate hands-on training were among the top challenges for those early in their real estate careers. Given the early struggles to find success in the business, which are often heightened during a challenging market, only 4 in 10 new agents said they are confident about having a long-term career in real estate.
We interviewed a handful of America’s most successful agents to share their top sales and marketing challenges they experienced as they got started in their careers.