WHITE PAPER:
To help agents and brokers grow their sell-side business, Realtor.com® has launched a first-of-its-kind Listing Toolkit. The Listing Toolkit is packed with features to help agents stand out to seller prospects and turn them into clients, promote listings to find buyers, and close more deals.
The new subscription-based Listing Toolkit gives agents access to the following tools:
Featured branding to connect with more sellers: Get in front of motivated sellers who are actively seeking agents by amplifying your agent profile and getting higher placement in search results on Realtor.com’s pay-at-close seller leads platform.
Enhanced listing presentations: Master your listing presentations with local market data and buyer intel from Realtor.com plugged directly into pre-listing tools from Cloud CMA by Lone Wolf.
Promoted listings in Realtor.com search results: Showcase your listings to buyers on the first page of Realtor.com’s search results for relevant market searches.
Find the right buyer for your listing: Lift close rates by uncovering local buyers searching Realtor.com with matching budgets and home preferences, and communicate directly with their buyer’s agent about your listing.
In preparation for the groundbreaking launch of this innovative first-in-class suite, a comprehensive digital strategy was meticulously crafted. This encompassed the development of dedicated websites, strategically designed landing pages, impactful email campaigns, and engaging video content. These digital assets were meticulously tailored to spotlight the suite’s unique features and advantages, creating a compelling narrative around the product.
The websites were designed with a user-centric approach, ensuring a seamless and intuitive experience for visitors. These platforms served as digital hubs, providing in-depth information, captivating visuals, and interactive elements to enhance user engagement. Meanwhile, carefully crafted landing pages were deployed to capture the attention of potential customers, presenting concise and persuasive content that emphasized key talking points and value propositions.
The email campaigns were strategically timed and targeted, delivering a series of captivating messages to build anticipation and awareness. By leveraging persuasive copy and visually appealing graphics, the emails effectively communicated the suite’s value, fostering a sense of excitement among recipients.
Complementing these efforts, captivating video content was produced to offer a dynamic and immersive showcase of the product. These videos were strategically integrated into the digital platforms, providing a multi-dimensional perspective that resonated with the target audience.
The result of this comprehensive digital strategy was not only a pre-launch buzz but also exceptionally high conversion rates. By strategically aligning our digital assets with the product’s unique selling points, we created a compelling narrative that resonated with our audience, driving anticipation and ensuring a successful product launch.
