Lupe Fiasco

Lupe Fiasco

Lupe Fiasco

Branding & Identity / Creative Direction / Digital Design / Packaging

The Brief

Wasalu Muhammad Jaco, better known by his stage name Lupe Fiasco, is an American rapper, record producer, and entrepreneur. We were approached by Thirty Tigers and Lupe's label, 1st & 15th, to support the rollout of Drogas Light — his first independent release. Our work included digital landing pages for track premieres, pre-order campaigns, and design of the physical album packaging including a Digipak CD and Gatefold Vinyl edition.

Credits

CLIENT: LUPE FIASCO / 1st & 15TH ENTERTAINMENT
CREATIVE DIRECTION: WASALU JACO AND RANDALL JENKINS
ART DIRECTION: RANDALL JENKINS, BRANDON CHAMBERLAIN, AND WASALU JACO
DESIGN & LAYOUT: RANDALL JENKINS
DEVELOPMENT: DEPT. 3
PHOTOGRAPHY: ROB NORRIS