WHITE PAPER:

The G&G Quality Case is made in Los Angeles, California.  Each and every case we produce is made by hand, just as it was 60 years ago, when we shaped our very first guitar case. Through the years we have progressed through innovation, but remain inspired by the generations before us. We continue to grow on the foundation that domestic artisan craftsmanship is the way to achieve the highest quality from the goods we use in order to produce the finest case available.  Our customers deserve the best, and that means giving them a case that will age beautifully, becoming richer over the years, and protecting their instrument for a lifetime.

G&G came to us wanting to modernize their identity and web presence, along with implementing an e-commerce solution to move them away from phone only orders. The G&G brand wasn’t previously developed as their product wound up as the private label case for all of the premier guitar manufacturers for years. They have always sold replacement cases under the G&G brand, but this marked the move of a full push to make the consumer aware of their brand.