DALES

DALES

DALES

Branding & Identity / Creative Direction

The Brief

DALES is the musical collaboration between Brian Logan Dales and Matthew Beckley. DALES was born in Detroit and raised in Los Angeles on a steady diet of Tom Cochrane's Life is a Highway. Working with DALES, we developed an identity system that paid tribute to a simpler time — bold typography, vintage textures, and a stark black-and-white palette evoking photocopied flyers, worn-out vinyl sleeves, and late-night memories.

Credits

CLIENT: DALES
CREATIVE DIRECTION: RANDALL JENKINS
PHOTOGRAPHY: JESSE DEFLORIO