Lupe Fiasco

BRANDING & IDENTITY / CREATIVE DIRECTION / NEW MEDIA / PACKAGING
WHITE PAPER:

Wasalu Muhammad Jaco, better known by his stage name Lupe Fiasco, is an American rapper, record producer, and entrepreneur. He rose to fame in 2006 following the success of his debut album, Lupe Fiasco’s Food & Liquor.

We were approached by Thirty Tigers and Lupe's label 1st & 15th to help roll out the first independent Lupe Fiasco album Drogas Light; Developing several landing pages for song premieres and album pre-order before debuting the new web presence. Additionally we were tasked with the design & layout of the album working of Lupe's vision creating both a Digipak and Gatefold Vinyl packaging for the physical release.

SOLUTION:

CLIENT: LUPE FIASCO / 1st & 15TH ENTERTAINMENT

CREATIVE DIRECTION: WASALU JACO AND RANDALL JENKINS

 

ART DIRECTION: RANDALL JENKINS, BRANDON CHAMBERLAIN, AND WASALU JACO

DESIGN & LAYOUT: RANDALL JENKINS

DEVELOPMENT: DEPT. 3

PHOTOGRAPHY: ROB NORRIS