WHITE PAPER:

Jason Isbell is a Grammy Award–winning American singer-songwriter and guitarist from Green Hill, Alabama, in Lauderdale County. Revered for his raw lyrical honesty, evocative storytelling, and masterful musicianship, he has become a defining voice in contemporary Americana. Isbell is best known for his critically acclaimed solo career and his work with his longtime band, The 400 Unit. He first rose to prominence as a member of the Drive-By Truckers, contributing to some of the group’s most memorable work during his six-year tenure from 2001 to 2007.

In collaboration with Jason’s management team at Thirty Tigers, we developed and launched a new digital presence in advance of The Nashville Sound—one of the his most anticipated albums. The website was designed to reflect both the grit and grace of Jason’s music: clean, timeless, and rooted in a sense of place. Seamlessly blending storytelling and functionality, the platform served as a hub for fans to explore new music, tour dates, and behind-the-scenes content, while amplifying the album’s release with a design that echoed the authenticity at the heart of Isbell’s artistry.