DALES

BRANDING & IDENTITY / CREATIVE DIRECTION
WHITE PAPER:

DALES is the musical collaboration between Brian Logan Dales and Matthew Beckley. DALES was born in Detroit, and raised in Los Angeles on a steady diet of Tom Cochrane's Life is a Highway.

Working with DALES we developed an identity system that paid tribute to the simpler time of guitars on the radio and baseball in the summer.

SOLUTION:

CLIENT: DALES

CREATIVE DIRECTION: RANDALL JENKINS

 

PHOTOGRAPHY: JESSE DEFLORIO