The amalgamation of Mid-century modern, denim, leather, hand-stitched, ruggedness, cinematic, and individualism in the designs of Philipe Naouri is Artisan De Luxe. Known previously for his fresh looks and concepts that the fashion-buying public responded to in droves, these designs merited a dedicated presence all their own. Artisan De Luxe undertakes the dangerous business of walking the line between creating new trends and giving the power for making trends back to the people.
Artisan came to us ready to transform a growing niche brand into an everyday staple. We set out to completely rebrand Artisan De Luxe through a new Logo, Brand Story, Trim Package, and unique Tone of Voice. We extended this "New Artisan" into all aspects of the brand through a comprehensive Brand Book. It all comes together in the concept of the Artisan Girl... In strength of spirit, she is unfuckwithable.
But, don’t be fooled. The Artisan De Luxe Girl refuses all such titles. Categorization is a construct that has never done her justice, so don’t start now. Her ingenuity commands too much respect to be ambushed by brands or waylaid by qualifiers. That’s why we keep falling in love with her—and why we design for her.